United Airlines and Continental Airlines, which merged in October, have taken another step in their integration.
Starting at Chicago O’Hare International Airport, the merged airlines will transform airport check-in and boarding areas with new airport signage reflecting the new United’s branding.
The company will then re-brand airports worldwide in phases over the next several months, beginning with airports in its hub cities.
Both carriers have aligned their policies and procedures with regards to same-day flight changes, standby requests, unaccompanied minor handling, in-cabin pet acceptance and charges for additional services.
They have also unveiled new Premier Access airport services, including designated check-in counters, priority security screening, front of the line boarding through special Premier Access lanes and priority baggage handling, for elite-level frequent flyers and premium-cabin customers.
Premier Access re-branding will roll out through the system over the coming months.
The two airlines will also now work together in social media, via the Twitter handle @United and a new Facebook page.
By Bev Fearis
By Bev Fearis
